At age 15, she was scouted by a pageant scout. Pratt entered the Miss and Mr Howick pageant where she was second runner-up.[1] After competing in a beauty pageant, she decided it wasn't for her. Through that experience, she met her current modeling agent at Nova Models. Her first job was a television commercial for Glassons, a clothing retailer in New Zealand.[2] That same year Pratt made her runway debut. With Nova Models, she landed the covers of Yourself and Her Magazine. She also landed endorsements such as Mitsubishi.[3]
Capitalizing on her Indian ethnicity, Pratt signed with Anima Creatives. Since then, Pratt has graced the cover of Indian Vogue and Femina.[4] She has appeared in editorials for Elle, Harpers Bazaar, Marie Claire, Vogue, and Femina. Pratt was also chosen to be a part of the 2010 King Fisher Calender.[5] Additionally, she has taken part of Lakme Fashion Week.[6]
In 2010, she was named one of Elle Magazine's Sexiest Models.[7] Also, Pratt was named in Vogue's Fashion Power List 2010. Vogue said, "She is the hottest new face in town. This New Zealand born-and-raised beauty is part-girl-next-door and part-temptress. As far as we're concerned that's a winning combination on any continent."
